Entrepreneurship

Abstract

This educational publication examines entrepreneurship as an economic and social phenomenon, highlighting its theoretical foundations, strategic dimensions, and practical applications in contemporary business environments. It explores the evolution of entrepreneurial thought, the impact of digital transformation on emerging business opportunities, and the multidisciplinary perspectives that contribute to understanding entrepreneurial activity. The publication addresses strategic thinking, entrepreneurial vigilance, opportunity identification, innovation, and decision-making under conditions of risk and uncertainty. It also analyzes public policies supporting small and medium-sized enterprises and promoting university entrepreneurship in Algeria. Furthermore, it focuses on the development of entrepreneurial ventures through market needs analysis, value proposition formulation, business model design, economic feasibility studies, and financial projections. Particular attention is given to the role of digital technologies and artificial intelligence in strengthening entrepreneurial development, as well as corporate social responsibility and sustainable innovation. The publication provides a comprehensive educational framework for understanding, designing, and managing entrepreneurial projects while emphasizing innovation, competitiveness, and sustainability.